About RtA

THE MOVEMENT

RtA is a fashion and lifestyle brand with bold ideals and an aesthetic rooted in LA ease and French sensibility, inspired by creative director Eli Azran’s roots.

RtA stands for Road To Awe - the individual’s constant journey of evolution through authentic self-expression and determination against all odds. The brand was founded on these ideals in 2014 by Eli Azran and David Rimokh with womenswear, and expanded upon in 2017 with menswear. Today, RtA represents a movement and state of mind for the modern rebel.

A finalist of the prestigious Vogue x CFDA fashion fund, RtA has garnered a cult following of tastemakers and consumers alike since inception. The company is headquartered in LA, where it has its flagship store, and is distributed across key global markets.