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About RtA

THE MOVEMENT

RtA is a fashion and lifestyle brand with bold ideals and an aesthetic rooted in LA ease and French sensibility.

RtA stands for Road To Awe - the individual’s constant journey of evolution through authentic self-expression and determination against all odds. The brand was founded on these ideals in 2014 with womenswear, and expanded upon in 2017 with menswear. Today, RtA represents a movement and state of mind for the modern rebel.

A finalist of the prestigious Vogue x CFDA fashion fund, RtA has garnered a cult following of tastemakers and consumers alike since inception. The company is headquartered in LA, where it has its flagship store, and is distributed across key global markets.